 Comprehensive Analysis
These tools assess a wide variety of aspects of a site, and are not limited to a specific subject. Many of these tools may offer analytical metrics which may or may not be representative of the current technology used by search engines, and may not take into account that different search engines analyze pages in different ways. Despite this, these comprehensive can be extremely helpful in applying a consistent strategy to your search engine marketing efforts. |
Research Tools
Need to expand your keyword selection? Use these tools to help find keywords you may not had considered previously. Smart marketers know that catching what falls from others nets can result in high profits with less work. Looking to find new markets to explore? Find domains that have recently been deleted or expired. Sometimes these abandoned relics were once great towers of power, whos value can be realized once again. |
Content
"Content is King!" You've heard it a million times but today is as true as ever. The tools in this category range from protecting your original cotent by identifying potential plagorism, to screen scraping tools and random (gibberish) content generators. |
RSS/Blogs/Social Bookmarking
Times change... And so has the Internet. Web 2.0 technologies are the new here and now and to ignore them is to get left behind. Pingers, Social Bookmark submitters, and tools for RSS Feeds and other late generation technologies are found here. |
Directory Information
At first glance, directories are just organized collections of links. But more than that, directories can be a fast and easy method of building inbound links. There are many directories out there and these tools are designed to help you find those directories that can benefit you most. |
Simulators
There are a variety of simulators out there, such as browser simulators and spider simulators. All are designed to allow you to see your site as other might. This can assist you in identifying discrepencies and inconsistancies in layout, and also allow you to see your site as the search engines do, in order to improve your search engine strategy. |
Domain Tools
A wealth of information can be gained merely by researching information from domain registries and web cache archives. Uses these tools to mine valuable data about both your on registration, and those of your competitors. |
Site Comparison
"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle." - Sun Tsu |
Google Specific
To ignore Google is to cut your own throat. Be they official or unofficial, these tools focus specifically on this search engine giant and are designed to help you assess the fluid and ever-present Google algorithm. |
Site Diagnostics
Whether or not having standard compliant code helps improve search result placement isn't clear, but if nothing else it says a lot about the webmaster. Also, clean code is easier to maintain, and less likely to cause inconsistencies between different browsers, which benefits everyone. |
Keyword Analysis
If content could be thought as the shaft of an arrow, then keywords are the arrowhead. Properly choosing your keywords is not only a critical first step to building an effective search engine marketing campaign, but also helps establish the direction the website will take. To narrow, and the site lacks context. To broad, and the site lacks focus. Use these tools to explore your options. |
Site Promotion
You have a killer product at cut-throat prices. Your website looks good enough to win awards and is easy to use. But if you don't promote your site, you'll never get any visitors and are dead before you ever even start. These tools are designed to assist in promoting your site, such as automated submission and link building tools. |
META Tags
Ah, the META. So often used, but more often abused. Regardless, the various collection of meta tags remains an important component of a complete search engine marketing campaign. It might be as simple as controlling the text that a search engine displays to your future customers, or as complicated as ensuring next generation web applications properly categorize your site. These tools help fine-tune this important component. |
Yahoo Specific
Yahoo hit the web in 1994 and since then has grown to one of the most powerful forces on the internet today. Not just a popular search engine, there comprohensive portfolio includes a directory, ecommerce plaform, communications tool, and advertising platform geared to both big and small fish alike. |
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